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Home Value-Driven Leadership at Kaupthing Bank
Kaupþing Bank

Value-Driven Lead­er­ship at Kaupthing Bank

The Kaupthing Bank was nation­al­ized after the complete bank­ruptcy of Iceland. The Icelandic currency was also subject to high infla­tion and past exchange rate fluc­tu­a­tions in the past. Accord­ingly, Icelanders had mostly financed all credits for house or car purchase with foreign currency (often in dollars or euros). After the Crash (Iceland had so-called “turbo-capi­talism”), the high-risk assets of Kaupthing Bank and two other large Icelandic banks were trans­parent and had become insol­vent overnight.

The banks were nation­al­ized, and the Kaupthing Bank decided to make a radical exper­i­ment. All managers who had the least to do with personnel management
were fired on the spot; the Bank wanted to intro­duce a new system of values, which would expand to all depart­ments and even­tu­ally create a new organizational
culture.

Inter­ven­tion:

As a first step, the System of Logical Levels of an Orga­ni­za­tion and the Value-Driven Lead­er­ship System were both intro­duced in various work­shops. In team work­shops based on VDM, all team values were collected, made trans­parent, and elab­o­rated on.

Conse­quently, further measures were devel­oped. All value systems of sub-depart­ments were collected from bottom to top; a new vision and iden­tity for the entire bank was devel­oped andse­ta­gain from top to bottom with the Logical Levels model of a company.

Results/Effect:

Today, the Kaupthing Bank works according to clear guide­lines and has devel­oped a system of values, which are not just in the exec­u­tive suite on paper, but also familiar to each employee, so these values can also be imple­mented in daily business.

The employees are highly moti­vated, which appears directly as they inter­face with customers, who have gained confi­dence in the bank and once again invest money. The Kaupthing Bank is once again quickly approaching privatization.

Image Source: Jóhann Heiðar Árnason — Own work, CC BY-SA 3.0, Link

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